Sans Superellipse Hogut 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Diaria Sans Pro' by Mint Type, 'Dalle' by Stawix, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, punchy, modern, playful, impact, approachability, modernity, clarity, geometric unity, rounded corners, soft terminals, compact counters, uniform strokes, blocky.
A heavy, rounded sans with a distinctly squarish, superellipse construction. Strokes are uniform and dense, with softened corners and blunt, mostly horizontal/vertical endings that keep the forms feeling compact and stable. Curves (C, G, S, O/0) are built from rounded-rectangle arcs rather than perfect circles, producing tight counters and an overall chunky rhythm. The lowercase is large relative to the capitals, and the numerals are bold, simplified, and highly graphic for clear presence at display sizes.
Best suited to headlines, posters, and branding where a loud, friendly impact is desirable. It also fits packaging and signage that need quick recognition and a modern, rounded-technical flavor. In longer text, it performs best at larger sizes where the compact counters remain open and the heavy color is intentional.
The tone is confident and approachable: bold enough to feel emphatic and attention-grabbing, but rounded shaping keeps it friendly rather than aggressive. Its blocky, softened geometry reads contemporary and slightly playful, with a utilitarian sturdiness that suits straightforward messaging.
The design appears intended to deliver maximum visual impact with a rounded, geometric voice—combining assertive weight with softened corners for approachability. Its superellipse-based construction suggests a goal of creating a modern, system-like look that stays playful and highly legible in bold display settings.
Letterforms favor strong, simple silhouettes and minimal detailing, which helps maintain consistency across mixed-case text. The squared-round construction creates a distinctive texture in paragraphs, with tight interior spaces that benefit from generous size and breathing room in layout.