Sans Normal Kidob 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Miura' by DSType and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, energetic, sporty, assertive, contemporary, industrial, impact, momentum, clarity, modernity, approachability, geometric, slanted, rounded, compact, high-impact.
This sans leans on broad, slanted letterforms with sturdy, monoline strokes and rounded corners throughout. Curves are built from smooth, near-circular bowls (notably in O, C, G, and the lowercase a/e), while diagonals are emphasized in A, V, W, X, and the italic-like numerals. Counters are generous for the weight, and the overall texture reads dense and steady, with minimal stroke modulation and clean terminals. The lowercase shows a double-storey “a,” a single-storey “g,” and a compact, forward-leaning rhythm that keeps words cohesive at larger sizes.
Best suited to attention-forward display work such as headlines, posters, and bold brand statements where the slanted stance can add momentum. It can also work well for signage and packaging that needs high contrast against backgrounds and clear, sturdy shapes at a distance.
The overall tone is confident and kinetic, combining a friendly roundness with a driven, forward motion. It feels modern and pragmatic rather than delicate, projecting strength and clarity with a hint of sporty urgency.
The design appears intended to deliver a strong, contemporary sans voice with a built-in sense of motion. By pairing heavy, rounded construction with a consistent slant and open counters, it aims for high-impact readability and an energetic, modern presence.
The slant is consistent across capitals, lowercase, and figures, giving lines of text a unified directional flow. Wide letterforms and open apertures help prevent the heavy weight from clogging, while the rounded joins keep the look approachable instead of harsh.