Sans Normal Okluk 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Koran' and 'Pradock Sans' by Genesislab, 'Cebreja' by Rafaeiro Typeiro, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, modernity, approachability, versatility, rounded, geometric, sturdy, open, crisp.
A heavy, rounded sans with broad proportions and a compact, even rhythm. Strokes are consistently thick with minimal modulation, and curves are built from smooth, geometric arcs that keep counters open and clear. Terminals are clean and largely straight-cut, while joins stay sturdy, producing a stable texture in both all-caps and mixed-case settings. Numerals follow the same robust, simplified construction for a cohesive, contemporary look.
Well suited to headlines, logos, and short-form messaging where a strong, friendly presence is needed. The wide stance and robust weight make it effective for posters, packaging, and signage, especially when you want a clean contemporary feel with high visual impact. It also works for UI labels or calls to action when set with comfortable spacing.
The overall tone is modern and confident, with a friendly warmth coming from the rounded geometry and generous letterforms. It feels straightforward and unpretentious, leaning more toward contemporary branding than formal editorial voice. The weight and width give it an assertive presence without becoming sharp or aggressive.
The design appears intended as a contemporary, geometric workhorse for attention-grabbing display typography, combining sturdy construction with rounded, approachable forms. Its consistent stroke weight and open counters suggest an emphasis on clarity and brand-friendly simplicity at larger sizes.
In text, the font creates a dense, high-impact color that holds together well at larger sizes. Rounded bowls and open apertures help maintain clarity despite the heavy strokes, and the punctuation and diacritics appear visually substantial enough to match the letterweight in display use.