Sans Normal Ulduv 4 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, modern, neutral, friendly, corporate, versatility, clarity, modern utility, neutral tone, systematic design, open counters, high legibility, geometric, balanced, crisp.
This typeface is a clean sans with a predominantly geometric skeleton and even, well-controlled stroke modulation. Curves are smooth and circular, with open apertures and generous counters that keep forms clear at text sizes. Terminals are largely straight and tidy, with a consistent baseline rhythm and steady spacing that reads calm and deliberate. Numerals follow the same rational construction, mixing rounded bowls with simple, sturdy stems for a coherent set.
It is well-suited to interface copy, product and corporate branding, and general editorial layouts where an even, readable texture is important. The clear numerals and straightforward construction also make it a good choice for dashboards, wayfinding-style headings, and presentation decks.
The overall tone is modern and straightforward, aiming for clarity rather than personality. It feels professional and approachable, with a quiet friendliness from its round forms and open internal space. The texture in paragraphs is even and unobtrusive, supporting a neutral, contemporary voice.
The design appears intended as a versatile, all-purpose sans built for clarity and consistency across display and text settings. Its geometry and open forms suggest a focus on contemporary usability and a dependable, neutral typographic voice.
Round letters show near-circular bowls, while diagonal forms (like V/W/X) keep crisp, clean joins without decorative treatment. The lowercase maintains clear differentiation between similar shapes, and the punctuation and basic forms shown in the sample text hold consistent weight and alignment across lines.