Sans Normal Arrub 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, corporate, neutral, everyday readability, modern clarity, versatility, approachability, geometric, rounded, monolinear, open apertures, high legibility.
A crisp sans with predominantly geometric construction and rounded bowls, paired with straight-sided stems and tidy terminals. Stroke widths are largely even, with only subtle modulation visible in joins and curves. Proportions read slightly expanded, giving letters generous internal space and clear counters; apertures in forms like C, S, and e are open and easy to parse. Details are restrained: the lowercase a is single-storey, the g is single-storey with a simple loop and tail, and the overall rhythm is smooth and consistent in text.
Works well for interface labels, product copy, and general editorial settings where clarity and an even typographic color are important. The expanded feel and open counters also suit signage and wayfinding at moderate sizes, as well as slide decks and corporate communications.
The tone is contemporary and approachable, balancing technical cleanliness with soft, rounded curves. It feels neutral and dependable rather than expressive, making it suited to polished, everyday communication.
The design appears aimed at a versatile, general-purpose sans that prioritizes legibility and a modern geometric friendliness. Its simplified lowercase forms and consistent rhythm suggest an intention to perform reliably across headings and continuous text without drawing attention to itself.
Numerals are simple and modern, with a notably angled 4 and an open, round 0/8 structure that keeps counters clear. The type shows a calm color in paragraphs, with spacing that supports readability and a steady baseline presence.