Sans Superellipse Upke 1 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logotypes, posters, signage, ui display, futuristic, tech, industrial, sporty, confident, tech branding, display impact, futurism, geometric unity, interface tone, rounded, geometric, squared, compact, streamlined.
A geometric sans built from rounded-rectangle (superellipse) forms, with broad proportions and a tight, engineered rhythm. Corners are consistently radiused, terminals are mostly blunt and horizontal/vertical, and curves transition into flats with a smooth, squared-off feel. Counters tend toward rectangular apertures (notably in O/0, D, P, R), and joins are clean and sturdy, giving the design a dense, monolithic texture in text. The lowercase shows a tall x-height with simple, single-storey shapes and minimal modulation, while numerals follow the same rounded-rect logic and read as display-oriented.
Best suited to headlines, logos, packaging, and high-impact branding where a futuristic or technical voice is desired. It can also work for large-size UI or interface labeling, wayfinding, and product titling, where its rounded-rect geometry and sturdy shapes hold together clearly.
The overall tone is modern and machine-made—sleek, assertive, and slightly sci‑fi. Its rounded corners soften the mass, but the squared geometry keeps it feeling technical and purposeful, suggesting interfaces, hardware, and performance branding rather than editorial warmth.
Likely designed to translate superelliptical, rounded-rectangle construction into a cohesive alphabet that feels contemporary and engineered. The consistent corner radii, squared counters, and compact joins prioritize a distinctive, tech-forward identity and strong presence at display sizes.
The design emphasizes horizontal stability and enclosed forms, with small apertures and generous stroke mass that can create a strong “black” texture in blocks of copy. Letters like S and Z lean on flat segments and rounded corners rather than continuous curves, reinforcing the digital, modular character.