Sans Normal Itmud 11 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Gremlin' by Hazztype, 'Eurostile Unicase' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, futuristic, confident, industrial, playful, impact, modernity, display, solidity, rounded, squared, chunky, compact, geometric.
A heavy, geometric sans with broad proportions and softened corners. Strokes are monolinear and consistently thick, with rounded joins and squared-off terminals that create a sturdy, block-like silhouette. Counters are relatively small and tightly controlled, especially in rounded letters, giving the design a compact, high-impact rhythm. The uppercase is wide and stable, while the lowercase follows the same squarish-rounded construction with simple, single-storey forms and minimal detailing; numerals match the same chunky, rounded-rectangular logic.
Best suited for headlines and short bursts of copy where weight and width can do the work—posters, product packaging, logotypes, sports and fitness branding, game/UI titles, and bold signage. It will be especially effective at medium-to-large sizes where the tight counters and chunky forms read as intentional and powerful.
The overall tone is bold and assertive with a slightly playful, techy edge. Its wide stance and rounded-square geometry evoke sports branding, sci‑fi interfaces, and industrial labeling—friendly enough to feel approachable, but strong enough to read as tough and energetic.
The design appears intended to deliver maximum visual impact with a clean, geometric construction: a wide, monolinear sans built from rounded-square forms for a contemporary, sporty/tech-forward feel. It prioritizes strong silhouettes and consistent texture over fine detail, aiming for legibility at display sizes and brandable distinctiveness.
Round letters (like O/C/G) lean toward rounded-rectangle shapes rather than pure circles, and diagonals (A/V/W/X/Y) are thick and stable, favoring impact over delicacy. Spacing in the sample text reads tight and dense, reinforcing the compact, poster-like texture at larger sizes.