Sans Normal Miru 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids, logos, playful, chunky, friendly, retro, comic, impact, approachability, playfulness, branding, display, rounded, soft, bulky, bouncy, high-impact.
A heavy, rounded sans with large, soft counters and a noticeably inflated silhouette. Strokes are thick and fairly even, with gently squared terminals and a compact, blocky internal rhythm that keeps letters feeling solid rather than airy. Curves are broad and smooth (notably in O/C/G), while joins and corners are slightly eased, giving the set a molded, cartoon-like mass. Spacing appears robust for display use, and the lowercase shows a tall, prominent x-height with simple, sturdy forms that read clearly at large sizes.
Best suited for headlines, posters, and short display copy where its thick strokes and rounded shapes can deliver strong visual punch. It also works well for playful packaging, children’s materials, event graphics, and logo wordmarks that benefit from a friendly, cartoon-forward feel.
The overall tone is cheerful and approachable, with a bold, buoyant presence that feels at home in playful branding and retro-leaning headlines. Its exaggerated heft and rounded geometry give it a humorous, friendly voice that prioritizes personality and impact over subtlety.
The design appears intended to provide a high-impact, approachable display sans that stays highly legible while projecting warmth and humor. Its wide, inflated construction and simplified details suggest a focus on bold branding and attention-grabbing editorial or advertising settings.
Distinctive cut-ins and notches on some glyphs (such as the S and a few diagonals) add a lively, slightly kinetic texture without becoming decorative. Numerals match the letterforms in weight and roundness, maintaining a consistent, chunky color across lines of text.