Sans Normal Selez 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui labels, friendly, playful, modern, approachable, soft, friendliness, approachability, soft modernity, casual clarity, playful tone, rounded, bubble-like, monoline, blunt terminals, humanist.
A rounded, monoline sans with generously softened corners and blunt, fully rounded terminals. Curves are built from smooth circular/elliptical shapes, producing open counters and a steady, even rhythm. The uppercase feels simple and sturdy with wide bowls and gentle joins, while the lowercase introduces more personality through single‑storey forms and slightly quirky, softened construction. Numerals follow the same rounded logic, with compact shapes and clear interior spaces.
Well suited to brand identities, packaging, and display typography where an approachable, rounded voice is desired. It works nicely for short paragraphs in friendly contexts, as well as UI labels, onboarding screens, and product messaging that benefits from softness and clarity.
The overall tone is warm and informal, leaning cheerful rather than technical. Its soft geometry and cushioned endings give it a friendly, kid‑safe feel, while the clean construction keeps it contemporary and readable.
The design appears intended to blend clean sans legibility with a distinctly rounded, personable texture—prioritizing warmth, simplicity, and a gentle geometric consistency that reads as modern and inviting.
Several glyphs show deliberately softened, almost “puffy” intersections (notably in letters with diagonals and multi-stroke joins), which adds character but can become prominent at larger sizes. Round letters maintain consistent stroke weight, and spacing appears comfortable and even in text settings.