Sans Normal Imrit 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nexa Round' by Fontfabric and 'Chelleh' by Si47ash Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, friendly, bubbly, cheerful, cartoonish, approachability, impact, fun, display, whimsy, rounded, soft, chunky, bouncy, compact.
A heavy, rounded sans with inflated, blob-like strokes and fully softened corners throughout. The design emphasizes broad bowls and closed apertures, with minimal internal detail and a consistently smooth, low-modulation outline. Counters are small relative to the stroke mass, producing a dense silhouette; terminals are blunt and pill-shaped rather than tapered. Curves dominate the construction, and diagonals (as in K, V, W, X, Y) remain thick and cushioned, maintaining an even, soft rhythm across the alphabet.
This font excels in short, high-impact settings such as headlines, posters, product packaging, and logo or wordmark-style branding where a friendly, rounded voice is desired. It also fits well in children’s media, casual signage, and social graphics where legibility at a glance and a playful tone are key. For extended reading, it is better used sparingly as display type due to its dense texture.
The overall tone is upbeat and approachable, with a toy-like, confectionary feel that reads as friendly and informal. Its bold, rounded forms suggest warmth and humor, making it well suited to lighthearted messaging where personality is more important than restraint or formality.
The design appears intended as a soft, attention-grabbing display sans that replaces sharp geometry with cushioned, rounded forms to create an approachable, humorous presence. Its consistent stroke mass and simplified interiors suggest an emphasis on bold branding and instant recognition rather than typographic nuance.
At text sizes, the small counters and tight openings can make long passages feel visually heavy, while the strong silhouettes keep short words and headlines highly noticeable. The numerals match the same rounded, chunky language, with simple shapes and prominent mass that prioritizes impact over fine detail.