Sans Normal Okkej 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, straightforward, clarity, impact, modern branding, display emphasis, geometric, rounded, blocky, sturdy, open.
A sturdy sans with broad proportions, generous counters, and smoothly rounded curves that read as geometric but not rigid. Strokes are consistently thick with minimal modulation, terminals are mostly square-cut, and joins stay clean, producing a solid, even color in text. Circular letters like O and C are wide and open, while straight-sided forms (E, F, H, N) feel stable and rectangular. Lowercase construction is simple and clear, with a single-storey a and g, round dots, and compact, vertical stems that keep word shapes neat at larger sizes.
Best suited to headlines, display copy, and short-to-medium text where a strong presence and high legibility are needed. It will work well for branding systems, packaging, and signage that benefit from wide, open forms and a consistent, dense typographic color.
The overall tone is contemporary and approachable, projecting confidence without feeling aggressive. Its wide, open shapes and blunt terminals give it a direct, no-nonsense voice suited to clear messaging and modern branding.
The design appears intended as a contemporary, geometric-leaning sans that prioritizes clarity and impact. Its wide proportions and minimal stroke variation suggest a focus on confident display use while staying readable and friendly in larger text settings.
In running text the spacing reads comfortable and steady, helping the heavy weight maintain clarity. Numerals are large and assertive, with rounded forms (0, 8, 9) matching the letterforms and angular digits like 1 and 7 keeping a crisp, utilitarian feel.