Slab Square Guhu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jolly Good Proper Serif' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, editorial display, playful, rowdy, retro, punchy, comic, attention grab, retro character, handmade feel, friendly impact, chunky, blocky, wedge serif, irregular baseline, soft corners.
A heavy, chunky slab serif with broad proportions and compact counters. Strokes are largely monolinear, ending in flat, square terminals and thick slab-like feet, with subtly softened corners that keep the forms from feeling rigid. The design introduces intentional wobble through slightly tilted stems, uneven horizontal alignment, and gently lopsided curves, creating a hand-cut, poster-like rhythm. Lowercase forms are sturdy and rounded, with single-storey a and g, while capitals stay blocky and emphatic with tight internal space.
Best suited to display settings where impact and personality are priorities—posters, event promos, playful branding, product packaging, and bold editorial headlines. It can work for short blurbs or pull quotes when set large with comfortable leading, but its dense weight and compact counters favor brief, attention-grabbing text.
The overall tone is boisterous and informal, with a vintage sign-painter and comic-poster energy. Its deliberate irregularity reads friendly and mischievous rather than refined, giving headlines a loud, human presence.
This font appears designed to deliver maximum visual punch with a deliberately imperfect, hand-made feel, combining sturdy slab structures with playful irregularity to evoke vintage print and signage.
The numerals match the weight and slab treatment of the letters, with notably bold, compact shapes that maintain strong silhouette recognition. Spacing in the sample text appears generous enough for display use, while the dense stroke mass suggests careful size selection for longer passages.