Slab Contrasted Pifi 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, western, poster, collegiate, vintage, sturdy, impact, retro display, brand voice, ruggedness, blocky, bracketed, rounded, ink-trap, compact.
A heavy, block-built slab serif with bracketed, rectangular serifs and softly rounded corners. The strokes are robust with subtle internal notches and small ink-trap–like cut-ins at joins, giving counters and apertures a carved, mechanical feel. Proportions lean broad and stable, with generous horizontals and compact interior spaces; curves are full and rounded (notably in C, O, Q) while terminals stay squared and emphatic. The overall rhythm is chunky and even, optimized for impact rather than fine detail.
Best suited to display work where bold structure and strong serifs are an asset—headlines, posters, branding marks, packaging, and large-format signage. It also works well for short, high-contrast messaging such as badges, labels, and section headers where a rugged retro voice is desired.
The tone reads confident and old-school, evoking western signage and traditional display typography. Its chunky slabs and sculpted joins add a handcrafted, stamped quality that feels rugged and dependable. The look is assertive and attention-grabbing, with a playful retro edge in larger sizes.
Designed to deliver maximum visual weight with a distinctly slab-serif personality, balancing broad forms with small interior cut-ins to keep shapes readable as they thicken. The aim appears to be a vintage, sign-like display face that stays cohesive across caps, lowercase, and figures while maintaining a sculpted, stamped character.
In running text, the dense counters and strong serifs create a dark, solid texture, with the join cut-ins helping maintain separation where shapes get tight. Numerals and capitals match the same sturdy, sign-painting sensibility, keeping a consistent, bold presence across the set.