Sans Other Abroy 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Blackbuster' by Gassstype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, chunky, retro, quirky, friendly, attention, approachability, handmade, fun, rounded, soft corners, cartoonish, irregular, bouncy.
A heavy, soft-edged sans with bulbous strokes and subtly uneven contours that create a hand-cut, organic feel. Terminals tend to flare or taper slightly, and curves are generously rounded, producing a warm, chunky silhouette. Spacing and letterfit feel lively rather than rigid, with small variations in width and stroke shaping that add rhythm in text while keeping forms broadly consistent and readable.
This style performs best in short-to-medium display settings such as headlines, posters, packaging, and bold brand marks where its quirky texture can be seen. It can also work well for kid-focused materials, event promos, and casual signage, especially when paired with a more neutral text face for body copy.
The font conveys a cheerful, approachable tone with a mischievous, cartoon-like energy. Its chunky mass and gentle wobble suggest a retro display sensibility—more fun and expressive than formal—suited to attention-grabbing headlines that want to feel human and informal.
The design appears intended to deliver maximum impact with a friendly, handcrafted flavor—combining the simplicity of a sans structure with playful irregularity to keep words feeling animated and personable.
Uppercase forms are compact and punchy, while lowercase maintains a simple, sturdy construction with rounded bowls and short, confident strokes. Numerals follow the same bold, soft geometry, reading clearly at display sizes and reinforcing the playful, poster-ready character.