Sans Normal Lonan 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next', 'Formata', and 'Formata W1G' by Berthold; 'Frutiger' and 'Praxis Next' by Linotype; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, dynamic, confident, energetic, attention, momentum, display impact, bold clarity, branding, oblique, chunky, rounded, compact, high-impact.
A heavy, oblique sans with compact, rounded forms and a strong, steady color on the page. Curves are generously blunted and corners are softened, keeping counters open despite the dense weight. The design favors broad strokes and sturdy joins, with a slightly condensed feel in many letters and numerals, producing a tight, forward-leaning rhythm in text. Overall spacing appears tuned for display impact, with consistent, simplified geometry across capitals, lowercase, and figures.
Best suited to headlines, posters, and short blocks where a bold, forward-leaning voice is needed. It works well for sports and fitness branding, promotional graphics, packaging callouts, and large-format signage where quick recognition matters more than long-form reading comfort.
The font conveys speed and assertiveness through its pronounced slant and bold, compact silhouettes. Its rounded terminals and simplified shapes keep the tone approachable rather than aggressive, reading as sporty and promotional. The overall impression is energetic and attention-grabbing, suited to short, emphatic messages.
The design appears intended as a high-impact italic display sans that combines sturdy, rounded construction with a sense of motion. It prioritizes instant legibility and strong presence, aiming to project momentum and confidence in branding and advertising contexts.
In the samples, the italic angle and massed strokes create a strong headline texture, while individual letterforms remain easy to parse at larger sizes. Numerals match the letters in weight and stance, supporting cohesive use in scorelines, pricing, or callouts.