Sans Normal Arlur 15 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, branding, presentations, clean, modern, friendly, minimal, clarity, neutrality, approachability, modernity, geometric, rounded, open apertures, even rhythm, airy.
This typeface is a rounded sans with a clean, geometric skeleton and gently softened corners. Strokes are monolinear with smooth circular/elliptical curves and simple, straight terminals that keep the texture even and uncluttered. Counters are roomy and forms like C, O, and e read as broad, open shapes; joins stay crisp without decorative details. Overall spacing and proportions create an airy, calm color on the page, with contemporary letterforms and consistent curvature across caps and lowercase.
It works well for UI and product text where a clean, contemporary sans is needed, and it scales comfortably for headings thanks to its open forms and smooth curves. The wide, rounded shapes also suit signage and wayfinding, as well as brand systems and presentations that benefit from a friendly but restrained typographic voice.
The overall tone is modern and approachable, balancing a technical clarity with a subtle friendliness from its rounded construction. It feels neutral and unobtrusive, suited to interfaces and contemporary branding where a calm, straightforward voice is desired.
The design appears intended as a contemporary, geometric-leaning sans focused on clarity and a smooth, approachable presence. Its restrained detailing and consistent rounded construction suggest an emphasis on versatility for everyday digital and print communication.
The sample text shows stable line rhythm and clear word shapes, with open apertures and generous counters supporting readability. Numerals follow the same rounded, simplified logic, giving a cohesive look in mixed alphanumeric settings.