Sans Superellipse Gumik 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Isotonic' by Emtype Foundry; 'Aspire Narrow' by Grype; 'Anantason Reno', 'Bantat', 'Khonsong', 'Khonsong Rounded', and 'Prachason Neue' by Jipatype; and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, friendly, modern, punchy, impact, clarity, modernity, approachability, blocky, rounded, compact, geometric, sturdy.
A heavy, compact sans with rounded-rectangle construction throughout. Curves resolve into broad, squared counters and softly radiused corners, giving bowls and joins a superelliptical feel. Strokes stay consistently thick with minimal modulation, and terminals are clean and blunt. The overall rhythm is tight and solid, with generous internal shaping in letters like B, P, and R keeping the texture open despite the dense weight.
This font performs best in short, high-impact settings such as headlines, posters, packaging, and brand marks where its dense color and rounded-rect geometry can carry the message. It also works well for signage and UI callouts that benefit from strong contrast against backgrounds and quick letter recognition at larger sizes.
The tone is assertive and utilitarian, with a friendly softness coming from the rounded corners and squared counters. It reads as modern and pragmatic—more engineered than expressive—suited to loud, straightforward messaging.
The design appears intended to combine maximum visual presence with a controlled, geometric softness. By using squared counters and rounded corners, it aims for a contemporary, industrial clarity that stays approachable while remaining highly attention-grabbing.
Uppercase forms are especially imposing and rectangular in silhouette, while lowercase maintains the same blocky logic for strong cross-case consistency. Numerals are large and bold, with simplified, sign-like shapes that prioritize immediate recognition at display sizes.