Sans Superellipse Hamuk 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk Std' by Kobuzan and 'Pawl' by The Ampersand Forest (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, utilitarian, clean, impact, clarity, approachability, modernity, stability, geometric, rounded, superelliptic, soft corners, sturdy.
A sturdy sans with broad proportions and a superelliptic construction: curves read as rounded-rectangle bowls rather than pure circles. Strokes stay largely uniform, with clean joins and gently softened terminals that keep the texture even at large sizes. Counters are generous and open, and the overall rhythm is steady and compact, giving lines a solid, continuous color without sharp calligraphic modulation.
Best suited to display settings where impact and clarity matter: headlines, posters, brand marks, packaging, and wayfinding. The wide, solid shapes and open counters also make it effective for short UI labels or callouts when a strong, friendly presence is desired.
The tone is modern and approachable while still feeling authoritative. Rounded geometry softens the voice, but the weight and width give it a confident, industrial clarity that reads as straightforward and no-nonsense.
Designed to deliver a bold, contemporary voice built from rounded-rectangular geometry, emphasizing legibility and visual stability. The softened shapes aim to balance strength with approachability for modern branding and display typography.
Round letters like O/C/S show slightly squared curvature, reinforcing the superellipse feel. Numerals are similarly robust and simple, with clear, uncluttered silhouettes that match the letters’ broad stance.