Sans Normal Luney 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, emphasis, motion, modernity, display, oblique, compact counters, rounded corners, large apertures, soft terminals.
A heavy, forward-leaning sans with broad proportions and tightly packed internal spaces. Strokes are uniform and sturdy, with rounded joins and softened terminals that keep the mass from feeling brittle. Bowls and curves are built from clean, near-geometric shapes, while diagonals and angled cuts add motion and a slightly condensed feel inside the forms. The lowercase shows sturdy, single-storey constructions (notably a and g) and short extenders, producing a dense, headline-oriented texture.
Best suited to large sizes where its heavy weight and slanted rhythm can work as a graphic element—headlines, poster typography, retail promotions, and bold brand marks. It can also perform well for short UI labels or packaging callouts when strong emphasis is needed, though generous spacing helps preserve clarity.
The overall tone is energetic and assertive, with a fast, slanted posture that reads as athletic and contemporary. Its bold presence feels promotional and attention-seeking rather than understated, projecting confidence and momentum.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, combining geometric roundness with an oblique stance for speed and urgency. It prioritizes bold shapes and consistent stroke behavior to stay cohesive across letters and numerals in display settings.
Counters in letters like a, e, s, and g are relatively small, so the face relies on strong silhouettes more than interior detail. Numerals follow the same robust, rounded construction, staying consistent with the letters for display use.