Serif Contrasted Upri 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial design, magazine titles, luxury branding, posters, elegant, editorial, luxurious, dramatic, refined, premium editorial, fashion voice, display elegance, modern classic, hairline serifs, vertical stress, crisp terminals, sharp joins, high-waisted curves.
This typeface is a high-contrast serif with a strongly vertical rhythm: thick, confident stems are paired with extremely fine hairlines and delicate serifs. The forms favor crisp, clean joins and sharp, tapered terminals, with minimal bracketing and a distinctly modern, polished finish. Counters are relatively generous in round letters, while curves tighten into narrow hairline connections that create a lively, shimmering texture in text. Uppercase proportions feel tall and stately, with pronounced stroke modulation in letters like C, G, O, and S; lowercase maintains clear structure and a moderate x-height, with compact bowls and fine entry/exit strokes.
Best suited to display and large sizes where the hairlines and refined serifs can reproduce cleanly—magazine mastheads, section heads, pull quotes, and brand wordmarks. It can also work for short passages in high-quality print or high-resolution digital settings when ample size and spacing preserve the delicate contrasts.
The overall tone is sophisticated and fashion-forward, with a poised, premium feel that reads as contemporary editorial rather than rustic or utilitarian. The extreme contrast and delicate details add drama and exclusivity, evoking luxury publishing, beauty branding, and high-end packaging.
The design appears intended to deliver a modern, high-fashion serif voice: assertive verticals for presence, paired with razor-thin details for elegance and visual tension. Its consistent contrast, polished terminals, and stately proportions suggest a focus on premium editorial impact and brand sophistication.
In running text, the thin horizontals and hairline serifs create a bright, airy sparkle, while the heavier verticals anchor lines with authority. The numerals share the same contrast-driven styling, with elegant curves and fine finishing details that suit display sizing and carefully controlled reproduction.