Serif Contrasted Upro 7 is a regular weight, normal width, very high contrast, upright, short x-height font.
Keywords: headlines, editorial, fashion, luxury branding, packaging, luxury, classical, dramatic, elegant display, editorial impact, classic revival, hairline serifs, vertical stress, didone-like, crisp, refined.
A high-contrast serif with pronounced vertical stress, thick main stems, and extremely fine hairline serifs and cross-strokes. The serifs are sharp and minimally bracketed, giving the letterforms a crisp, carved look. Proportions lean toward tall capitals and comparatively smaller lowercase, with tight apertures and compact internal counters that emphasize the rhythmic thick–thin modulation. Curves are smooth and controlled, and terminals tend to resolve in fine points or delicate hairlines, producing a sleek, polished texture in text and display settings.
Best suited to display typography such as magazine headlines, fashion and beauty branding, luxury packaging, and high-impact editorial layouts. It can also work for pull quotes and short blocks of text when size and reproduction quality preserve the hairlines.
The overall tone is elegant and dramatic, projecting a sense of luxury and formality. Its razor-thin details and poised contrast evoke a fashion and magazine sensibility, with a distinctly classic, high-end editorial voice.
The design appears intended to deliver a modern, high-fashion take on the classic high-contrast serif tradition, prioritizing elegance, sharpness, and visual drama for sophisticated display applications.
The contrast creates striking sparkle at large sizes, while the thinnest strokes become visually delicate in continuous text. Numerals follow the same refined contrast, with sculpted forms that feel suited to titling and prominent figures.