Sans Normal Surar 6 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, friendly, clean, soft, approachability, modernization, readability, soft geometry, rounded, open, airy, monolinear, smooth.
This typeface uses simplified, rounded letterforms with smooth, continuous curves and minimal stroke modulation. Terminals are consistently softened, giving many characters a gently tapered, brush-like finish rather than crisp cutoffs. Counters are open and generously sized, and the overall spacing reads airy, with wide-set capitals and compact, sturdy lowercase stems. Figures follow the same rounded construction, with clear, open shapes and a slightly calligraphic feel in the curves and joins.
It works well for branding and display applications where a clean, approachable voice is needed—such as logos, packaging, posters, and marketing headlines. The open counters and straightforward shapes also make it suitable for short UI labels, navigation, and product names, especially when you want a softer alternative to strictly geometric sans styles.
The overall tone is contemporary and approachable, balancing clarity with a relaxed, human touch. Its rounded terminals and open forms create a friendly, informal warmth while still feeling neat and organized on the page.
The design appears intended to provide a modern sans foundation with softened geometry for a warmer, more human presence. Its consistent rounding and simplified forms suggest a focus on friendliness and readability in contemporary display and brand contexts.
Uppercase construction stays simple and geometric in the round letters, while diagonals and joins show subtle softening that keeps the texture from feeling rigid. The lowercase includes single-storey forms (notably in the a and g), reinforcing an accessible, everyday personality. In text, the rhythm is even and legible, with distinctive shapes that help characters stay recognizable at larger and medium sizes.