Sans Normal Subos 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Ante Cf' by Creative17studio (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui display, friendly, contemporary, clean, confident, approachable, clarity, modernity, versatility, approachability, refinement, soft corners, open apertures, rounded terminals, crisp curves, compact caps.
This typeface presents a clean, upright construction with smooth, rounded curves and noticeably softened terminals that keep the forms feeling friendly. Strokes show a clear contrast between thicker verticals and thinner joins, while counters stay open and legible, especially in letters like C, S, and e. The uppercase set reads compact and sturdy with simple, near-geometric shapes, and the lowercase keeps a straightforward, modern rhythm with a single-storey a and generous bowls. Figures are clear and sturdy, with rounded forms in 0/8/9 and straightforward, readable strokes across the set.
It suits branding and headline work where a clean, contemporary voice is needed, and it can perform well for short to medium text in marketing or editorial contexts thanks to its open counters and steady rhythm. The friendly rounding and clear numerals also make it a good fit for product packaging, signage, and UI display settings where clarity and approachability matter.
Overall, the font feels modern and approachable—polished rather than sterile—balancing clarity with a subtle warmth from its rounded terminals. The contrast adds a touch of sophistication, making it feel confident and editorial without becoming formal or ornate.
The design appears intended to deliver a modern, highly readable sans with a refined edge: geometric simplicity and open forms tempered by softened terminals and controlled contrast. It aims to feel versatile and approachable while still carrying enough structure for bold, confident display typography.
The design maintains consistent spacing and a steady baseline color in text, with clean joins and smooth curves that help it hold up well at larger sizes. Round letters are especially even, while diagonals (like V/W/X/Y) remain crisp and controlled, reinforcing a contemporary tone.