Sans Normal Viked 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Acumin' by Adobe, 'Fact' by ParaType, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, energetic, sporty, assertive, modern, utilitarian, attention, impact, motion, clarity, economy, compact, clean, direct, dense, sturdy.
The design is a slanted sans with compact proportions and sturdy, uniform strokes. Curves are rounded but controlled, while joins and terminals tend to be clean and direct, producing a crisp, engineered silhouette. Counters are relatively tight and spacing is efficient, giving lines of text a dense, rhythmic texture that stays coherent at larger sizes.
Well-suited to headlines, posters, packaging, and promotional graphics where a fast, emphatic voice is needed. It can work effectively for branding in sports, tech, automotive, or streetwear contexts, and for UI callouts or labels that need to stay compact. For long-form text it will likely be most comfortable when given generous size and line spacing to balance its dense texture.
This typeface projects an energetic, forward-moving tone, with a confident, sporty feel. Its slanted stance and compact rhythm make it read as modern and purposeful, with a slightly industrial, no-nonsense attitude. Overall it feels more action-oriented than refined, leaning toward bold communication and quick impact.
The letterforms appear designed to deliver strong emphasis with a sense of momentum, prioritizing immediate legibility and visual punch. The compact build and consistent stroke behavior suggest an intention to perform reliably in tight horizontal spaces while still reading as contemporary and dynamic.
Uppercase shapes read solid and stable with rounded bowls, while lowercase forms maintain a consistent slant and a compact, brisk rhythm. Numerals follow the same robust, utilitarian construction, matching the overall pace and weight of the text.