Sans Normal Osray 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Glimp' by OneSevenPointFive, 'Arthura' by Seniors Studio, and 'Facto' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, retro, impact, approachability, display, brand voice, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with smooth, bulb-like curves and broadly squared terminals. Counters are generous for the weight, keeping forms open and legible, while joins stay clean and simplified. The stroke behavior is even and steady, with a compact, slightly bouncy rhythm across the alphabet; curves dominate, and straight segments are short and thick. Numerals are bold and highly simplified, matching the same soft geometry and strong silhouette.
Best suited for headlines, posters, packaging, and brand marks where a bold, friendly presence is needed. It also works well for signage and short UI labels that benefit from strong, simplified letterforms, while longer paragraphs will read as intentionally heavy and attention-grabbing.
The overall tone feels warm and upbeat, projecting friendliness and confidence rather than precision or severity. Its chunky, rounded shapes read as informal and inviting, with a subtle retro and cartoon-adjacent flavor that makes it feel expressive without becoming novelty.
The font appears designed to deliver maximum impact with soft, rounded geometry—prioritizing approachability and strong recognition at a glance. Its simplified shapes and consistent curves suggest an intention toward bold display typography that stays legible and cheerful.
The design emphasizes clear silhouettes and consistent rounding, which helps it hold together in large, high-impact settings. Short apertures and broad terminals contribute to a dense color on the page, especially in longer text blocks, where the texture becomes strongly graphic.