Sans Superellipse Gyriw 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Mercurial' by Grype and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, friendly, punchy, modern, playful, confident, impact, approachability, modernity, brand focus, clarity, rounded, boxy, geometric, compact, smooth.
A heavy, rounded sans with a distinctly boxy, superellipse construction. Curves resolve into softly squared corners, giving bowls and counters a rounded-rectangle feel rather than a purely circular one. Strokes are consistently thick with minimal contrast, and terminals are blunt and clean. The lowercase shows a large x-height with compact ascenders/descenders, while capitals are broad and stable; overall spacing and proportions read sturdy and dense, optimized for strong silhouette and clear shapes at display sizes.
Best suited to headlines and short-form copy where a strong, compact texture is an advantage—posters, packaging, signage, and brand wordmarks in particular. It can also work for UI labels and emphasis text when a friendly but assertive voice is needed, though its heavy color favors larger sizes.
The tone is bold and approachable, combining a friendly softness with a muscular, attention-grabbing presence. Its rounded geometry and compact rhythm lend a contemporary, slightly playful character that still feels straightforward and utilitarian rather than decorative.
The design appears intended to deliver maximum impact with a warm, rounded geometry: a superellipse-driven sans that reads modern and approachable while keeping a disciplined, consistent structure for branding and display typography.
Round letters like O, C, and G maintain a squared-off roundness that reinforces the family’s superellipse theme, while diagonals (V, W, X, Y) are wide and weighty, contributing to a strong headline texture. Numerals follow the same blocky-round logic, producing a cohesive, logo-ready set.