Sans Normal Okdam 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, approachability, modernity, clarity, brand impact, rounded, geometric, soft, even, solid.
A rounded, geometric sans with smooth curves and mostly uniform stroke weight. Forms are built from broad circular counters and clean joins, with gently softened terminals that keep the texture even and calm. Uppercase shapes feel sturdy and symmetrical, while lowercase letters maintain clear, open apertures and consistent spacing; figures are similarly rounded, with simple, legible silhouettes and minimal detailing.
This font is well-suited to display settings where a clear, friendly impact is needed, such as headlines, brand marks, packaging, and wayfinding or signage. It can also work for short UI labels or callouts where a rounded, contemporary tone is desired, especially at medium-to-large sizes.
The overall tone is contemporary and approachable, combining a friendly softness with a confident, no-nonsense presence. Its rounded construction reads as welcoming rather than technical, while the heavy, steady rhythm gives it an assertive, headline-ready voice.
The design appears intended to deliver a modern geometric look with softened edges for warmth, balancing strong visibility with approachable character. It prioritizes clean silhouettes and consistent rhythm for clear recognition in branding and display applications.
Round letters like O/C/G show broad, smooth bowls, and punctuation such as the i/j dots appear circular, reinforcing the geometric theme. Diagonals (V/W/X/Y) are crisp and stable, adding structure to an otherwise soft-edged system.