Sans Normal Pomov 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Artegra Sans' by Artegra, 'BR Candor' by Brink, 'Kinetika' by Monotype, 'Manifestor' by Stawix, 'Carmen Sans' by StudioJASO, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, high impact, friendly tone, modern clarity, brand voice, rounded, soft, chunky, geometric, clean.
A heavy, rounded sans with soft terminals and broadly geometric construction. Curves are full and circular, counters are generous, and joins are smooth, giving letters a cohesive, inflated silhouette. Proportions run on the roomy side with open spacing and stable, straightforward letterforms that stay consistent from caps to lowercase. Numerals match the same rounded, compacted geometry, with clear shapes and minimal detailing.
Best suited to display use such as headlines, posters, branding, packaging, and bold signage where its rounded mass and open counters can shine. It also works well for short UI labels or social graphics where a friendly, high-impact tone is desired.
The overall tone is upbeat and approachable, with a confident, contemporary presence. Its rounded weight and simple geometry give it a friendly, slightly playful character that reads as welcoming rather than technical or severe.
The font appears designed to deliver strong visual impact while maintaining a warm, accessible personality. Its simplified geometry and soft shaping suggest an intention to balance bold presence with easy readability in display contexts.
The design emphasizes clarity through large counters and clean, simplified forms, which helps it hold together in large settings and short lines. The punctuation and shapes shown keep the same softened corners and smooth curvature, reinforcing a consistent, cohesive texture across text.