Sans Normal Ipmez 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids media, stickers, playful, handmade, chunky, casual, friendly, impact, approachability, handmade feel, humor, bold display, rounded, soft corners, irregular edges, inked, bouncy.
This typeface uses heavy, rounded letterforms with soft corners and subtly uneven contours that suggest a hand-rendered, inked process. Strokes are generally monolinear but exhibit small wobbles and slightly lumpy terminals, creating a textured silhouette. Counters are compact and sometimes irregular, with simplified interior shapes that keep the letters sturdy and blocky. Overall spacing feels open and generous, supporting a broad, poster-like rhythm in both uppercase and lowercase.
Best suited for short, high-impact text such as posters, packaging, signage, and social graphics where bold shapes can carry from a distance. It also fits playful branding, children’s products, comics-style captions, and craft or handmade-themed materials. For longer text, it works most comfortably in brief bursts (pull quotes, labels, or section headers) where its texture and weight won’t fatigue the page.
The overall tone is warm and informal, with a playful, cartoonish confidence. Its imperfect edges and squat proportions read as approachable and craft-forward rather than technical or corporate. The lively shapes give copy a humorous, kid-friendly energy while still staying clear enough for short passages.
The design appears intended to deliver maximum presence with a friendly, hand-cut personality, prioritizing bold silhouettes and rounded construction over precision. Its consistent chunkiness and intentionally imperfect edges aim to add character and humor while keeping letter recognition straightforward.
Uppercase forms are particularly compact and weighty, producing strong rectangular word shapes. Numerals follow the same chunky construction and remain visually consistent with the letters, favoring bold silhouettes over fine detail.