Sans Normal Afruh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rabona' by AcidType, 'BR Nebula' by Brink, 'Jet' by Brownfox, 'Siro' by Dharma Type, and 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, dynamic, modern, confident, utilitarian, emphasis, motion, modern branding, high impact, oblique, geometric, rounded, clean.
A heavy, oblique sans with smooth, rounded curves and broadly geometric construction. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly square-cut, producing crisp edges even in the slanted stance. Counters are open and generously sized for the weight, with circular forms that read steady and controlled. Overall spacing appears moderately tight for a compact, punchy texture, while proportions stay fairly even and upright in structure despite the strong slant.
This style is well suited to headlines, large-scale display, and brand marks where a bold, forward-leaning presence helps communicate speed or modernity. It can work effectively for sports and fitness branding, promotional campaigns, and packaging where compact, high-impact text is needed. For longer passages, it will be most comfortable when given generous size and line spacing due to the strong slant and dense stroke weight.
The pronounced oblique angle and dense weight give the font a fast, energetic tone associated with motion and urgency. Its clean, rounded geometry keeps the voice contemporary and approachable rather than aggressive. The overall impression is confident and action-oriented, suited to messaging that needs to feel decisive and contemporary.
The design appears intended to deliver a modern geometric sans voice with a pronounced oblique stance for emphasis and motion. By combining thick, even strokes with clean terminals and roomy counters, it aims to stay legible while projecting a strong, contemporary display character.
Round letters (like O, C, G) lean on near-circular bowls, while diagonals and joins maintain a consistent, engineered feel. Numerals match the letterforms in weight and slant, reinforcing a cohesive, signage-like rhythm. The sample text shows the face maintaining clarity at larger sizes, where its slanted stance becomes a defining stylistic feature.