Sans Superellipse Ormur 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, labels, industrial, condensed, utilitarian, authoritative, modern, space saving, high impact, modern utility, clear signage, tall, compact, clean, sturdy, geometric.
This typeface is a condensed, heavy sans with tall proportions and compact sidebearings. Strokes are generally uniform with subtle contrast, and terminals are clean and squared-off, giving the outlines a crisp, engineered feel. Curves are based on rounded-rectangle geometry, producing tight bowls and counters in letters like O, C, and G. The lowercase shows single-story a and g, a compact ear on g, and a flat-topped t with a relatively short crossbar; overall spacing reads efficient and tightly organized. Numerals are similarly condensed and blocky, with clear, simple constructions intended for strong presence in text and headings.
It works best where space is limited but impact is needed—headlines, posters, packaging labels, and wayfinding-style signage. The condensed width helps fit longer words into tight columns, while the heavy weight maintains visibility at moderate sizes.
The tone is functional and assertive, with an industrial modern character that feels straightforward and no-nonsense. Its condensed massing and firm geometry suggest signage and display utility rather than softness or delicacy.
The design appears intended to deliver a compact, high-impact sans with a geometric, rounded-rectangle construction for consistent shapes and strong legibility in display contexts.
The rhythm is strongly vertical, with consistent stem thickness and compact counters that keep words dark and cohesive. Round letters remain narrowly proportioned, reinforcing a compressed silhouette across both uppercase and lowercase.