Sans Superellipse Ehmaw 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, retro, sporty, streamlined, techy, dynamic, convey motion, modernize, soften geometry, improve clarity, rounded, oblique, monoline, condensed, clean.
This typeface is an oblique, monoline sans with condensed proportions and a smooth, rounded-rectangle construction. Curves are drawn with generous radius corners, giving bowls and counters a soft, superelliptical feel, while stems stay even and clean with minimal modulation. Terminals are generally rounded and slightly tapered in appearance, and the overall rhythm is upright in structure but consistently slanted, producing a fast, forward-leaning texture in words. Numerals follow the same rounded, streamlined logic, staying legible and compact with open, simplified forms.
It works well for short to medium text in display contexts where a sense of speed and modernity is helpful—headlines, posters, branding marks, packaging, and product titling. The rounded construction also suits UI labels or wayfinding accents when a friendly, streamlined tone is desired, especially at larger sizes where the geometry can be appreciated.
The overall tone reads energetic and streamlined, with a slightly retro, mid-century/modernist flavor. Its rounded geometry and steady slant suggest motion and efficiency, creating a friendly but purposeful voice rather than a formal one.
The design appears intended to deliver a clean, motion-forward sans that balances geometric rounding with compact, efficient proportions. By keeping strokes even and corners softened, it aims for a contemporary, approachable look that still feels engineered and directional.
The glyph set shown emphasizes smooth joins and continuous stroke flow, avoiding sharp corners and decorative detailing. Spacing appears tuned for a compact, headline-oriented color, where the consistent slant and condensed widths create a cohesive, italic texture across lines.