Sans Normal Lared 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Nexa' by Fontfabric, 'Aestetico' by Latinotype, 'Neogrotesk' by Los Andes, 'MVB Embarcadero' by MVB, 'Nietos' by Melvastype, 'Binate' by Monotype, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, energetic, modern, confident, playful, impact, motion, attention, brand voice, display, oblique, soft corners, geometric, bulky, compact joins.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes remain essentially monolinear, with smooth curves and softened corners that keep the dense weight from feeling harsh. Counters are relatively open for the weight, while joins and terminals are clean and simply cut, giving the forms a streamlined, slightly condensed-in-detail look despite the wide stance. The overall rhythm is steady and punchy, with consistent slant and solid, blocky silhouettes in both upper- and lowercase as well as the numerals.
Best suited to display roles where impact matters: headlines, poster typography, and prominent UI or signage callouts. It can also work well in branding and packaging contexts that want a sporty, modern feel, particularly when set at medium to large sizes where the rounded details and open counters remain clear.
The font projects a bold, forward-leaning energy that reads as contemporary and action-oriented. Its rounded construction adds approachability, balancing the assertiveness of the weight with a friendly, commercial tone. The result feels confident and lively, suited to attention-grabbing messages without becoming aggressive.
The design appears intended to deliver maximum visibility and momentum through a strong oblique stance, broad letterforms, and simplified, rounded construction. It prioritizes immediate recognition and a contemporary, energetic tone for prominent typographic moments.
The oblique angle is pronounced enough to create motion in lines of text, and the generous curves in letters like C, G, O, and S reinforce a geometric, rounded voice. Numerals follow the same sturdy, simple construction, staying visually aligned with the letterforms.