Sans Normal Kemat 8 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Mollen' by Eko Bimantara, 'Avenir Next Paneuropean' by Linotype, 'Interval Next' by Mostardesign, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, sporty, urgent, punchy, modern, dynamic, speed, impact, modernity, compactness, clarity, oblique, compact, rounded, chunky, geometric.
A heavy, slanted sans with compact proportions and rounded geometry. Strokes stay broadly even with minimal contrast, producing a dense, high-ink silhouette. Curves are smooth and circular (notably in C/O/Q and the bowls of B/P/R), while joins and terminals are clean and mostly sheared to match the overall oblique angle. The lowercase shows a single-storey a and g, a short-armed r, and a tight, solid rhythm; counters are relatively closed, and spacing reads firm and economical. Numerals follow the same robust, forward-leaning construction with rounded turns and stable, blocky forms.
Best suited to short, high-impact text such as headlines, posters, sports or fitness branding, and bold callouts on packaging. It can work in signage and digital UI accents where a compact, energetic voice is desirable, while longer paragraphs may feel heavy and visually insistent at smaller sizes.
The overall tone is energetic and assertive, with a sense of speed created by the consistent slant and compact set. Its weight and simplified geometry feel contemporary and functional, leaning toward action-oriented, headline-driven communication rather than delicate or literary settings.
The design appears intended to deliver a fast, modern voice through a unified oblique stance, simple rounded construction, and dense letterfit. Its emphasis on solid shapes and clean terminals suggests a focus on strong presence and immediate readability in display contexts.
The slant is consistent across uppercase, lowercase, and figures, and the design favors broad, simple shapes over fine detailing. Round letters remain very circular while diagonals (V/W/X/Y) feel sturdy and wide at the joins, reinforcing a strong, athletic texture in lines of text.