Sans Normal Jalon 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Resolve Sans' by Fenotype, 'Maincode' by Par Défaut, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, modern, techy, assertive, sporty, friendly, impact, modernity, approachability, clarity, geometric, rounded, extended, smooth, clean.
This typeface has an extended, geometric construction with broad, rounded bowls and consistently heavy strokes. Curves are smooth and circular, while joins and terminals are simplified into clean, blunt endings, giving the letterforms a sturdy, continuous rhythm. Counters stay open despite the mass, and proportions emphasize width—especially in rounded letters like O, C, and G—creating a stable, horizontal feel in text. The lowercase follows the same soft geometry, with single-storey a and g, and a wide, generous stance throughout.
It performs best in display settings where width and mass can be used for impact—headlines, posters, brand marks, and packaging. It can also work for short UI labels or signage when a modern, highly legible, high-presence sans is desired, though its broad footprint favors larger sizes and shorter lines.
The overall tone is contemporary and confident, with a slightly playful friendliness coming from its rounded geometry. Its wide, solid forms read as energetic and bold in presence, leaning toward tech, sport, and modern branding rather than editorial subtlety.
The design appears intended to deliver a modern geometric sans with strong shelf presence: wide proportions for an expansive feel, rounded forms for approachability, and simplified terminals for clean reproduction across print and screen contexts.
In the sample text, the heavy weight and extended proportions create strong word shapes and a compact vertical texture, while the wide capitals and round punctuation contribute to a cohesive, streamlined look. Numerals are similarly wide and robust, matching the uppercase in visual weight and curvature.