Sans Normal Jekum 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Vito' by Dots&Stripes Type, 'Benton Sans Std' by Font Bureau, and 'Prachason Neue' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, modern, dynamic, impact, motion, branding, attention, display, slanted, rounded, compact apertures, high impact, smooth curves.
A heavy, right-slanted sans with broad proportions and smooth, rounded construction. Strokes are uniformly thick with minimal modulation, and terminals are clean and mostly squared-off or gently rounded depending on the curve. Letterforms favor wide bowls and strong horizontal presence, with slightly closed apertures and tight internal counters in letters like a, e, and s. The lowercase shows a single-storey a and g, while numerals are chunky and geometric, keeping a consistent, punchy rhythm across the set.
Best suited for display settings where impact is the priority—headlines, posters, sports and fitness branding, attention-grabbing packaging, and bold logo wordmarks. It can work for short UI or label text at larger sizes, but its dense texture is more effective in brief, prominent copy than in extended reading.
The overall tone is fast and forceful, with a forward-leaning stance that reads as athletic and contemporary. Its mass and slant create a sense of motion and urgency, giving headlines a confident, high-energy voice.
The design appears intended to deliver a powerful, modern display voice with a sense of speed and momentum. The wide stance and consistent stroke weight suggest a focus on clarity at large sizes and strong branding presence rather than delicate typographic nuance.
In the sample text, the dense color and slanted silhouettes produce strong word shapes, though smaller counters and narrow openings can make long passages feel compact. Curved forms (O, C, G) are notably smooth and rounded, helping maintain a friendly edge despite the weight.