Sans Normal Kamim 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Latino Gothic' by Latinotype, 'Arbeit Pro' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, confident, upbeat, modern, punchy, impact, momentum, branding, attention, oblique, sturdy, geometric, compact counters, blocky.
This is a heavy, oblique sans with broad proportions and a compact, muscular build. Strokes are consistently thick with smooth joins and rounded curves, while terminals tend toward squared cuts that reinforce a sturdy, engineered feel. Round letters like O/C keep a clean, geometric contour, and several forms show tightened inner counters that increase density at display sizes. The overall rhythm is energetic and forward-leaning, with large caps and robust lowercase shapes that read as solid, dark silhouettes.
Best suited to display settings where high impact is needed—headlines, posters, sports and event branding, retail promotions, and bold packaging callouts. It can work for short UI or signage labels when space allows, but its dense weight and tight counters favor larger sizes over extended reading.
The font conveys a fast, assertive tone—athletic and promotional rather than quiet or bookish. Its slanted stance and dense weight suggest motion and confidence, making it feel bold, contemporary, and attention-seeking.
The design appears intended as an emphatic, forward-leaning sans for branding and display work, prioritizing strong visual presence, quick recognition, and a dynamic sense of movement.
Numerals are equally weighty and built for impact, matching the letters’ wide stance and strong diagonals. The sample text shows a strong headline voice with pronounced color (darkness) and clear, consistent oblique angle across words, which emphasizes momentum and urgency.