Sans Normal Onbik 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Dexperdy' by Differentialtype, 'Gilton' by Jolicia Type, 'Basic Sans Cnd' by Latinotype, and 'Hype vol 2' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, retro, display impact, approachability, retro warmth, everyday clarity, rounded, soft corners, heavy terminals, open counters, compact.
This typeface presents as a sturdy, rounded sans with a soft, slightly squarish curve language and minimal stroke modulation. Shapes are built from broad, smooth strokes with gently flattened curves and thick terminals, giving letters a compact, weighty silhouette. Counters are generally open and simple, with a single-storey “a” and “g,” a short-armed “r,” and a straightforward, geometric feel across capitals and numerals. Spacing appears even and workmanlike, supporting solid word shapes in text while keeping an overall chunky, cohesive rhythm.
Best suited for headlines, short copy, and prominent UI or labeling where a friendly, substantial voice is desired. It works well for branding and packaging that benefits from approachable warmth, as well as signage and posters that need strong presence from a distance.
The overall tone is friendly and upbeat, with a slightly retro, mid-century poster sensibility. Its rounded mass and simplified forms feel approachable and informal, projecting confidence without sharpness or severity. The personality is more cheerful and conversational than corporate or technical.
The likely intention is a versatile, personality-forward sans that prioritizes strong silhouettes and inviting roundness for attention-grabbing display use, while staying simple enough to remain readable in short text settings.
The design relies on clear, high-impact silhouettes rather than delicate detailing, which helps maintain consistency at larger sizes. Numerals match the letters in weight and roundness, reading as sturdy and display-oriented while remaining familiar in structure.