Sans Normal Ogti 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, and 'Neue Helvetica Georgian' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, contemporary, straightforward, impact, clarity, modernity, rounded, geometric, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and rounded bowls. Strokes are uniform and robust, with large apertures and simple, clean joins that keep counters open despite the weight. Curves trend toward circular construction (notably in O, C, G, and numerals), while terminals are mostly squared off for a crisp, poster-like rhythm. Lowercase forms are compact and sturdy with short-to-moderate ascenders/descenders, and overall spacing reads even and stable in text.
Best suited to headlines, display typography, and short bursts of text where strong presence is needed—brand marks, packaging callouts, posters, and signage. It can work for UI labels or navigation when set with generous spacing, but its dense weight will dominate in longer passages.
The tone is bold and approachable, projecting clarity and confidence rather than delicacy. Its rounded geometry lends a friendly, modern feel, while the dense blackness adds urgency and emphasis. Overall it suggests contemporary branding energy with a no-nonsense voice.
The design appears intended to deliver maximum impact with simple geometric forms and dependable legibility. It prioritizes a strong, contemporary silhouette and consistent typographic color for attention-grabbing display use.
At larger sizes the shapes feel smooth and graphic, and the uniform stroke weight helps maintain consistent color across lines. The numerals share the same rounded-geometric logic, reading as solid and legible with minimal ornamentation.