Sans Normal Bunaw 7 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s, craft branding, playful, hand-cut, casual, friendly, quirky, human warmth, approachability, handmade feel, cheerful display, brand personality, rounded, soft, bouncy, informal, idiosyncratic.
This font is a rounded sans with an intentionally irregular, hand-made finish. Strokes stay largely monolinear, with softly swelling curves and subtly uneven edges that create a cut-paper or hand-inked feel. Letterforms are compact and somewhat narrow, with small, round counters and gently asymmetric bowls; terminals tend to be blunt or softly tapered rather than sharply squared. The overall rhythm is lively and slightly wobbly, with small variations in stroke angles and widths that keep the texture organic while remaining clearly legible.
It works best for short to medium-length display copy where personality is the goal: posters, packaging, labels, book covers, and cheerful brand identities. It can also suit kids-oriented materials and casual editorial callouts where a friendly, handmade texture is desirable.
The tone is warm, informal, and a little mischievous—more craft-table than corporate. Its unevenness reads as human and approachable, lending a playful voice that feels suited to lighthearted messaging and personality-led branding.
The design appears intended to blend clean sans readability with a deliberately hand-rendered charm. By keeping forms simple and rounded while introducing slight irregularities, it aims to feel approachable and distinctive without becoming difficult to read.
Uppercase forms are bold and simple with rounded geometry, while lowercase keeps the same friendly softness and adds extra quirk in characters like a, g, and y. Figures are clear and sturdy, with rounded shapes and a consistent, casual stance that matches the alphabet.