Sans Normal Isho 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, friendly, punchy, impact, approachability, retro flavor, brand presence, display emphasis, rounded, blunt, soft-cornered, compact, bubbly.
A heavy, soft-edged sans with broad proportions and rounded, teardrop-like counters. Strokes are largely monolinear with gently flattened terminals and squared-off joins that keep the shapes blocky while still feeling curved. Uppercase forms are wide and steady, while the lowercase is compact with a large x-height and short extenders; dots on i/j are circular and prominent. Bowls in letters like B, P, R and the numerals are full and closed-in, producing dense word shapes and strong color on the page.
Best suited to display sizes where its dense, rounded shapes and distinctive counters can be appreciated—headlines, posters, brand marks, packaging, and large-format signage. It can work for short subheads or callouts, but the tight apertures and heavy texture may reduce clarity in long passages at smaller sizes.
The overall tone is upbeat and approachable, with a distinctly retro, poster-friendly voice. Its chunky curves and tight counters give it a bold, energetic presence that reads as fun rather than formal.
The design appears intended to deliver maximum impact with friendly, rounded geometry—combining strong, blocky mass with soft curves for a bold display look that feels approachable and characterful.
Several characters show deliberate, slightly idiosyncratic cut-ins and notches (notably in S/s and some numerals), adding personality and a handcrafted, display-oriented rhythm. The figures are stout and attention-grabbing, with rounded interior shapes that stay consistent across letters and numbers.