Slab Contrasted Tila 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Plush' by Fontfabric and 'Capita' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, retro, playful, friendly, bold, rustic, attention, nostalgia, warmth, informality, impact, chunky, bracketed, soft corners, ink-trap feel, bouncy.
A heavy, soft-edged slab serif with broadly proportioned capitals and a chunky, compact texture. Strokes are robust with noticeable (but not delicate) contrast, and terminals often swell into rounded, bracketed slabs that read almost rubber-stamped. Curves are full and slightly squarish, with subtle irregularities in joins and counters that add a hand-drawn/printed feel. Spacing and widths vary by letter, producing a lively rhythm rather than a strictly uniform, geometric cadence.
This font is well suited to display work where personality and impact matter: headlines, poster titles, storefront-style signage, and branding for food, beverages, crafts, or entertainment. It can also work for short blocks of copy in larger sizes, especially when a retro, hand-printed impression is desired.
The overall tone is warm and humorous, with a vintage poster and old-time print-shop character. Its bouncy shapes and thick slabs make it feel approachable and a bit nostalgic, leaning toward playful Americana rather than formal editorial seriousness.
The design appears intended to deliver maximum presence with a friendly, vintage slab-serif voice—combining sturdy stems with softened, bracketed slabs and slightly informal detailing to evoke letterpress or sign-painting traditions while remaining clearly legible.
At text sizes the weight creates strong dark color and tight internal counters, so the face reads best when given generous size and breathing room. The numerals and lowercase carry the same rounded slab vocabulary, helping headings and short phrases feel cohesive across mixed-case settings.