Sans Normal Kugem 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Caldina' by Artegra, 'Clarina Sans' by Asritype, 'Akzidenz-Grotesk Next' by Berthold, 'Albra' by BumbumType, 'Monto Grotesk' by Lucas Tillian, and 'Applied Sans' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, modern, punchy, add motion, grab attention, modernize tone, improve clarity, oblique, rounded, smooth, clean, compact.
A heavy, oblique sans with smooth, rounded curves and a clean geometric backbone. Strokes stay largely uniform, with broad terminals and softened joins that keep counters open and legible at display sizes. Proportions feel compact and slightly wide in the bowls, with a steady rhythm and consistent slant across uppercase, lowercase, and figures.
Best suited to headlines, logos, and short bursts of text where slanted, high-impact letterforms help create motion and emphasis. It works well for branding systems, packaging, and promotional graphics that need a contemporary, athletic feel, and can also serve as a strong secondary type for callouts and UI highlights.
The overall tone is energetic and forward-leaning, conveying speed and assertiveness without feeling aggressive. Its rounded geometry keeps the voice friendly and contemporary, making it feel at home in active, lifestyle-oriented design.
Likely designed to provide a bold, modern oblique sans that reads quickly and projects momentum. The rounded construction and consistent stroke treatment suggest an emphasis on clarity and contemporary appeal for display-led typography.
Uppercase forms read sturdy and simplified, while lowercase maintains clear, modern silhouettes (single-storey shapes where expected and smooth, open apertures). Numerals are weighty and attention-grabbing, matching the letters closely for cohesive headline setting.