Sans Normal Tulab 12 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, confident, punchy, retro, sporty, headline, impact, display clarity, brand presence, compact density, sturdy, blocky, compact, bracketed, ink-trap-ish.
A heavy, tightly packed sans with rounded, slightly squarish counters and a strong, poster-like color on the page. Strokes are thick with noticeable contrast at joins and curves, and terminals tend to be blunt with subtle shaping that reads almost bracketed in places rather than purely geometric. Curves are full and smooth, while straight strokes stay firm and vertical, producing a stable, upright rhythm. The lowercase has robust bowls and short-to-moderate ascenders/descenders, and the numerals share the same dense, weighty construction for consistent texture in display sizes.
This font performs best in short, high-impact settings such as headlines, posters, logos, packaging callouts, and sports or entertainment branding where strong presence is desirable. It can work for subheads and large-format text, but the dense weight and tight counters make it less suitable for long passages at small sizes.
The overall tone is bold and assertive, with a familiar, slightly vintage flavor that feels at home in energetic branding. Its mass and tight internal space give it a no-nonsense, impactful voice suited to attention-grabbing messages rather than quiet neutrality.
The design appears intended to deliver maximum visual punch with a compact, sturdy structure and smooth, rounded forms that remain legible under heavy weight. Its detailing suggests an aim to keep joins and counters open enough for display use while maintaining a bold, confident silhouette.
Spacing appears relatively tight in the sample text, amplifying the dark typographic color and making the face feel compact and urgent. Round letters (O, C, G) keep a controlled, slightly squared curvature, and several joins show small relief-like cut-ins that help prevent clogging at heavy weight.