Sans Normal Omged 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type; 'Graublau Sans Pro' by FDI; 'FF Absara Sans', 'FF Kievit', and 'FF Plus Sans' by FontFont; 'Quire Sans' by Monotype; 'Plusquam Sans' by Typolis; and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, modern, approachable, approachability, impact, clarity, modernity, rounded, soft corners, bulky, compact, lively.
A heavy, rounded sans with soft corners and broadly oval curves. Strokes are uniform and robust, with large counters and smoothly finished terminals that avoid sharp joins. The proportions feel slightly compact in width with a stable baseline and consistent rhythm; diagonals (A, V, W, X, Y) are sturdy and simplified, while bowls (B, D, O, P, Q) read as clean, near-geometric forms. Numerals are bold and steady, with an open, readable 4 and rounded, compact shapes across 0–9.
Best suited to headlines and short statements where strong impact and friendly clarity are needed. It works well for branding and packaging that wants a warm, modern tone, and for signage or UI callouts that benefit from bold, rounded letterforms.
The overall tone is upbeat and approachable, combining modern simplicity with a slightly playful softness. Its weight and rounded construction give it a confident, friendly voice that feels inviting rather than severe.
The design appears intended to deliver maximum readability and personality at large sizes through thick, even strokes and softened geometry. It prioritizes an approachable, contemporary look that stays clean and consistent across uppercase, lowercase, and numerals.
The lowercase shows single-storey forms (notably a and g) that reinforce a casual, contemporary feel. Dots and punctuation appear large and clear, supporting strong presence at display sizes.