Sans Normal Pimob 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Multi' by Type-Ø-Tones, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, bold, friendly, energetic, impact, approachability, motion, bold display, youthful tone, rounded, chunky, soft corners, oblique, compact counters.
A heavy, rounded sans with an oblique slant and broad proportions. Strokes are thick and uniform, with softened corners and strongly curved joins that create a smooth, inflated silhouette. Counters are compact and often nearly circular (notably in O/0/8/9), and apertures tend to be tight, giving the design a solid, high-impact texture. Terminals are blunt and rounded rather than sharp, and the overall rhythm feels springy and slightly compressed by the weight.
Best suited for short, high-impact text such as headlines, event posters, product packaging, and energetic brand marks. It can also work for big, bold UI moments (banners, hero text) where a friendly but assertive tone is desired, though the tight counters suggest avoiding very small sizes.
The tone is upbeat and extroverted, leaning toward a sporty, poster-ready voice. Its rounded geometry and hefty mass read as friendly and approachable while still feeling forceful and attention-grabbing.
The design appears intended to deliver maximum presence with soft, rounded forms—combining a forward-leaning italic motion with thick, uniform strokes to create a confident, energetic display sans.
The italic angle is consistent across upper and lower case, helping long lines feel fast and forward-moving. Numerals match the letterforms in weight and roundness, with especially bold, closed shapes that hold up well in large display settings.