Sans Normal Ilmij 13 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Benton Sans Std' by Font Bureau, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, kids media, friendly, playful, chunky, approachable, soft, warm impact, soft display, approachable branding, playful clarity, rounded, blobby, bubbly, compact, heavy.
A heavy, rounded sans with softened corners and broad, smooth curves that create a cushiony silhouette. Strokes are consistently thick with minimal contrast, and counters are roomy but somewhat compacted by the weight. The design favors circular and pill-shaped forms, with short terminals and gentle joins that keep the texture even and dark at text sizes. Overall spacing feels steady, producing a solid, continuous rhythm across mixed case and figures.
Best suited to display applications where a bold, friendly voice is needed—posters, headlines, short callouts, packaging, and brand marks. It also works well for playful editorial treatments and kid-oriented or casual lifestyle communications, especially where high visual impact and warmth are more important than fine typographic nuance.
The tone is warm and informal, with a buoyant, toy-like softness that reads as inviting rather than technical. Its thick, rounded shapes give it a cheerful presence and a sense of sturdiness, making the voice feel confident but not sharp or severe.
The design appears intended to deliver maximum friendliness and legibility through generous curves, thick strokes, and softened terminals. Its geometry emphasizes rounded forms and an even, dark typographic color, aiming for an approachable, contemporary display sans that stays clear and upbeat in prominent settings.
Round letters (like O/C/G) lean toward near-circular geometry, while diagonals (V/W/X/Y) are thick and softly joined, avoiding harsh points. The lowercase maintains a simple, single-storey feel where applicable, reinforcing the casual, friendly character. Numerals match the overall softness, with rounded bends and broad strokes that prioritize presence over delicacy.