Sans Normal Algug 15 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, signage, branding, modern, clean, friendly, neutral, functional, legibility, neutrality, modernity, approachability, versatility, rounded, open apertures, geometric, even rhythm, smooth curves.
This is a rounded sans with smooth, geometric curves and an even, steady rhythm. Strokes are monoline in feel, with minimal contrast and neatly finished terminals that read as clean and contemporary. The proportions lean spacious, with generous counters and open apertures that keep letters like c, e, and s clear at a glance. Uppercase forms are simple and stable, while the lowercase maintains a straightforward, highly legible structure with a single-storey g and a compact, uncluttered i/j treatment.
It works well for interface typography, dashboards, and product surfaces where open counters and consistent shapes improve quick recognition. The wide, airy set also suits editorial subheads, wayfinding and signage, and contemporary branding systems that need a neutral sans with a softer edge.
The overall tone is modern and approachable, balancing a crisp, tech-friendly cleanliness with soft roundedness that feels welcoming rather than severe. Its calm, neutral character suits informational settings where clarity and consistency matter more than personality-driven quirks.
The design appears intended as a general-purpose, contemporary sans that prioritizes clarity and an even texture in paragraphs while retaining a friendly, rounded voice. Its geometry and restrained detailing suggest a focus on dependable readability across a range of sizes and contexts.
Round forms (O, Q, 0, 8) are notably smooth and consistent, giving the design a cohesive, geometric backbone. The numerals follow the same open, straightforward construction as the letters, supporting easy scanning in mixed text.