Sans Normal Afduv 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Neusa Neu' by Inhouse Type, 'Hint' by ParaType, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, brand identity, signage, posters, sports branding, contemporary, clean, technical, sporty, approachable, add emphasis, convey motion, modernize, improve clarity, stay neutral, slanted, rounded, open apertures, brisk, upright stress.
A slanted sans with smooth, rounded construction and largely uniform strokes. Curves are clean and circular, with open apertures and generous inner counters that keep forms clear at a distance. Terminals are crisp rather than calligraphic, and diagonals (as in K, V, W, X, Y) feel taut and forward-leaning, giving the alphabet a brisk rhythm. Figures follow the same straightforward geometry, with clear, unembellished shapes suited to continuous reading.
Well suited for interface labels, dashboards, and product UI where a clean italic voice is needed without sacrificing clarity. It also works for contemporary branding, wayfinding, and headline applications that benefit from a dynamic, forward-leaning tone, while remaining readable in short paragraphs.
The overall tone is modern and energetic, with a forward motion that reads as active and contemporary. Its simplicity and rounded forms keep it friendly and accessible, while the consistent geometry adds a subtle technical, utilitarian feel.
The design appears intended as a practical, modern italic sans: rounded and open for legibility, slanted for emphasis and motion, and restrained in detail to stay versatile across editorial, digital, and display contexts.
The sample text shows even color and stable spacing in longer lines, with punctuation and capitals remaining legible under the slant. Round letters (C, G, O, Q) feel especially balanced, and the combination of angled strokes and smooth bowls produces a clear, streamlined texture.