Sans Normal Nelab 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, modern, friendly, loud, impact, approachability, clarity, modernity, geometric, blocky, rounded, compact, high-impact.
A heavy, wide sans with geometric construction and rounded outside curves paired with flat, decisive terminals. Counters are relatively small and apertures tend to be tight, giving the face a dense, high-ink texture. The lowercase is simple and sturdy, with single-storey forms (notably the a and g) and a short-shouldered, compact rhythm; joins and corners feel slightly softened rather than sharp. Numerals match the mass and width of the letters, maintaining consistent color and a stable baseline presence.
Best suited for display settings such as headlines, posters, signage, packaging, and bold brand moments where strong silhouette and immediate impact matter. It can work for short UI labels or badges when sized comfortably and spaced to preserve clarity.
The overall tone is assertive and upbeat, with a friendly, contemporary feel that reads as energetic rather than formal. Its broad stance and compact counters create a “headline shout” personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a broad, geometric silhouette while keeping an approachable, rounded character. It prioritizes strong shapes and consistent weight for clear, contemporary display typography.
Wide proportions and dense interior space make the face most effective when given generous tracking and line spacing. In longer passages or at small sizes, the tight apertures and heavy joins can visually merge, so it benefits from clear hierarchy and restrained use in body copy.